FlyDeltasJets
Well-known member
- Joined
- Nov 25, 2001
- Posts
- 664
Blue Dude said:No, you see, it's not costs that would be the trigger here. It's only if Delta abandons its fare premium in an attempt to match AirTran that could cause AirTran harm. Costs do not affect other carriers. That's the point I was trying to make. Charging lower fares attacks other carriers, not lowering costs.
I don't know if you noticed, but we have been losing a little bit of money. Our RPMs and total revenue is down significantly, while that of the lcc's is up. The reason? Ticket prices. They are able to make money with a lower ticket price, and as a result of their lower prices, people are flying them. Delta mgt seems to have no choice but to lower fares, and to do so, they must lower costs. This frightens me, because I am of the opinion that fares are outrageously low as it is.
If Delta lowered fares to match AirTran's then (since you say AirTran would lose business) that would harm AirTran, and your scenario may indeed eventually play out. But in order to get there, Delta would have to lower costs, not just enough to become profitable, but far beyond that to the point of being profitable after throwing away revenue. So whose fault is that? Is it AirTran's pilots, or is it a Delta management with the overweaning arrogance to crush its own revenue base in order to sink another carrier? Haven't they learned that lesson yet?
Don't you see that their revenue base has already been "crushed"? It is down by billions of dollars. If they did lower fares (read: cut costs) they will do so not because they want to, but because they have to. Ticket price is the number one purchase driver, and as we are seeing with every legacy carrier, people are buying the tickets that cost less. Delta has concluded that they must lower fares, not to harm airtran, but to save our airline. I cannot say that I disagree with them, though it concerns me greatly. We as a profession have allowed mgts to compete using lower labor costs as a weapon, and it is biting us as we speak. It is naive to think that any airline pilot will be exempt from the consequences.
Pattern bargaining works both ways. I felt better about our futures when we were all fighting to raise the bar. Granted, we were doing so for selfish reasons, but in the end, we all benefitted (even the lcc guys). We are now watching the effect of the bar being lowered. It will get worse. For all of us.