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Spirit ad makes punchline of Schwarzenegger-Shriver split
By Ben Mutzabaugh, USA TODAY
CAPTION
Spirit Airlines, which has a long history of using off-color advertising and marketing, is rolling out a promotion to capitalize on the high-publicity break-up of Arnold Schwarzenegger and Maria Shriver.In a video on its website, Spirit channels Schwarzenegger's famed "Terminator" character by showing an infra-red image that eventually settles on a well-proportioned house maid.
ARCHIVES: Does Spirit Airlines's new fare sale ad poke fun at Tiger Woods?
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"Sexy maid acquired," the video reads after showing her in a racy uniform.
Next, the video scrolls a message saying: "Fares so low, you can take the whole family! Including that half-brother you just met."
Previously, Spirit has courted controversy with items such as a "MILF (Many Islands Low Fares) Sale" and with fictitious promotional characters -- such as the busty Justice Ochita Suprema -- that some have criticized as insensitive and racist.
Today's talker: What do you think of Spirit's promotional tactics? Are they all in good fun or is it a step too far? Share your thoughts.
By Ben Mutzabaugh, USA TODAY
CAPTION
Spirit Airlines
Spirit Airlines, which has a long history of using off-color advertising and marketing, is rolling out a promotion to capitalize on the high-publicity break-up of Arnold Schwarzenegger and Maria Shriver.In a video on its website, Spirit channels Schwarzenegger's famed "Terminator" character by showing an infra-red image that eventually settles on a well-proportioned house maid.
ARCHIVES: Does Spirit Airlines's new fare sale ad poke fun at Tiger Woods?
ARCHIVES: Spirit: 'We're no Virgin! We've been cheap and easy for years'
"Sexy maid acquired," the video reads after showing her in a racy uniform.
Next, the video scrolls a message saying: "Fares so low, you can take the whole family! Including that half-brother you just met."
Previously, Spirit has courted controversy with items such as a "MILF (Many Islands Low Fares) Sale" and with fictitious promotional characters -- such as the busty Justice Ochita Suprema -- that some have criticized as insensitive and racist.
Today's talker: What do you think of Spirit's promotional tactics? Are they all in good fun or is it a step too far? Share your thoughts.