The future of Southwest Airlines

[GhettoBeechjet]

Here is what we know about WN today.

1. Costs are way up
2. Legacy Airtran employees largely disgruntled
3. Loss in PHL to USAirways
4. Merger not going as planned
5. Losing to DL in ATL
6. Financial performance well below any peers.
7. Losses in Pac NW to Alaska
8. Hawaii opportunitys gone to DL AK and Allegiant
9. Loss of other markets to JB, Allegiant, and Spirt

WN is at a tipping pint. For a long time WN and its employees have not truely felt the pains of the industry. Does managements grand plan come together or do the wheels come off the bus?

 

[scoreboardII]

I think everyone at WN should tipping a pint.

 

[BILL LUMBERG]

Charging for bags fixes it all....

Southwest won't lose money...period......time to move along.

(No Sniping Scoreboard......I'm on your side!)

 

[texman]

It makes me wonder why our last CFO retired, and have had several VP's leave the company. Trying to stay positive.

 

[Dude]

Southwest Airlines doesn't have a cost problem, they have a revenue and execution problem.

 

[A350]

The demise of SWA has been predicted for YEARS. They could lose money for YEARS with their balance sheet and those YEARS would be hell for the larger trunk carriers as they deal with their own increasing costs.

They may have some issues.....but they have a lot of options.

(ps....I don't work for SWA)

 

[johnsonrod]

Assigned seats - and start charging for preferred seat assignments like Air Trash currently does. Big cash!

 

[General Lee]

Charging for bags fixes it all....

Southwest won't lose money...period......time to move along.

(No Sniping Scoreboard......I'm on your side!)

They can't Bill, that fat SWA Captain on the "People's Court" commercial said "SWA would NEVER do that......" Was he lying?


Bye Bye---General Lee

 

[BILL LUMBERG]

That commercial was one of the few that didn't make me laugh.....totally stupid.

We should have a Senate inquiry ala Bangazi if he DID lie =).

Not trying to be the guy who stalks SWA threads, Ill save that for GL...

 

[scoreboardII]

Charging for bags fixes it all....

Southwest won't lose money...period......time to move along.

(No Sniping Scoreboard......I'm on your side!)

wtfo, I agree with you...