DesertFalcon
Member since 1999
- Joined
- Nov 26, 2001
- Posts
- 286
The term "FUD" is used quite often here in the Fractional area of "FlightInfo." Some of us may not be familiar with the term so, I thought I would post this definition for everyones benefit.
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FUD
Fear, uncertainty, and doubt (FUD) is a tactic of rhetoric used in sales, marketing and public relations.[1][2] FUD is generally a strategic attempt to influence public perception by disseminating negative (and vague) information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.
The term originated to describe disinformation tactics in the computer hardware industry and has since been used more broadly.[3] FUD is a manifestation of the appeal to fear.
Information obtained from Wikipedia Article.
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FUD
Fear, uncertainty, and doubt (FUD) is a tactic of rhetoric used in sales, marketing and public relations.[1][2] FUD is generally a strategic attempt to influence public perception by disseminating negative (and vague) information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.
The term originated to describe disinformation tactics in the computer hardware industry and has since been used more broadly.[3] FUD is a manifestation of the appeal to fear.
Information obtained from Wikipedia Article.