Alaska Re-branding?

[Flyby1206]

Our management here constantly talk about how we want to be like you guys, so maybe you can show us some hope and re-brand as jetblue!

 

[ImbracableCrunk]

Yes, that the media is a bunch of idiots that gets the new wrong most of the time.

Technical stuff, yes. But that mistake is pretty telling. Can't blame 'em, really. Being from the Midwest, I hadn't heard of Alaska until AS261.

 

[ApM]

How about Western

 

[BORAT]

L.A.B.


I'd like Wien back too. Grey Uniforms were sweet!

 

[CesnaCaptn]

American Express

Just joking, i think Alaska is a great airline. What's wrong with the current brand?

When asked to name all the airlines you can think of, roughly half of Californian respondents listed Alaska Airlines. That's pretty bad considering that's where growth is targeted. Alaska is running out of places to grow out the NW and needs a stronger brand to grow out of CA.

 

[zippy32]

Guadalupe Holdings

 

[NoPFactor]

Our management here constantly talk about how we want to be like you guys, so maybe you can show us some hope and re-brand as jetblue!

I thought Jet Blue wants to be contraian.

 

[Singlecoil]

Aurora Airlines.
The Dash-8's will keep the Alaska name and fly up in Alaska.

 

[G100driver]

.........

 

[Flyby1206]

I thought Jet Blue wants to be contraian.

Only when "contrarian" means "cheap"