advertising for CFI services-holding out

[onetaco]

If the owner of the aircraft wishes to hire a pilot to fly him somewhere, or his friends or even his gear, then this is legal. If the pilot provides the aircraft to do the same thing, it's not legal without an operating certificate.

Avbug,
What if I, the pilot and owner of a plane, sell a small fraction (i.e. 1/20 share) of my plane to the above guy thereby making him a part owner. Can I now fly him and his buddies and his gear around without an operating certificate?

Thanks in advance,
Onetaco